Facilitation of product and service launches Liaison agent service in Europe Training in language and business culture

Facilitation of product and service launches

What works when launching product or service in one market doesn’t always work in another. Connect Japan can help you optimize the right approach and skill set in both Dutch and Japanese markets. Depending on your needs Connect Japan supports you completely in all or any part of your launch process. After thorough market research, Connect Japan helps you gear your offering to local needs. We can also communicate with greater sensitivity to business cultural differences. In that way you build up trust-based partnerships and avoid misunderstandings with your partners.

Example: Product launch in Japanese market

Phase 1: Understanding the market

  • Conduct market research
  • Gear customer offering to local needs
  • Create promotional material for Japan

Phase 2: Selecting business partners

  • Compile short list of prospective partners
  • Initiate contacts
  • Arrange business meetings
  • Provide support during business trips

Phase 3: Introducing product to the market

  • Facilitate contract negotiations
  • Provide guidance on Japanese regulations, insurance and logistic procedures