Connect Japan was founded by Yukiko Tatebayashi. She has become well acquainted with different cultures as she has lived in Japan, Canada and since 1999 in The Netherlands.
During her working life she has learned that companies with international ambitions only succeed if they understand inter-cultural dynamics. This is the reason she started Connect Japan. Since graduating from Keio University, Yukiko has had international working experiences at Hayakawa Agency Tokyo, Variety, the Japanese Embassy in The Netherlands, Fuji Motion Picture Film and Sumitomo Wiring Systems.
Relevant work experience
B2B matchmaking for unique Dutch bicycle rack system:
- Market research in Japan
- Making shortlist of potential importers
- Establish appointment with potential importers for meeting in Japan
- Accompany client to Japan for meetings with potential importers, advising and translating during meeting
- Organize seminar to introduce unique Dutch bicycle rack system to bicycle parking association in Japan at Dutch Embassy in Tokyo, Japan.
B2B matchmaking for Dutch innovative electric personal weightlifter for heavy lifting:
- Market research in Japan
- Organised participation on Logi-tech exhibition in Tokyo 2012, accompanied client and participated in demonstrating product for the exhibition
- • Organised product presentation in Japan at Dutch Embassy (including catering) and have invited relevant media companies such as Nikkan Kogyo Shinbun, Nikkei Marketing Journal, Butsuryu (Logistics) Weekly and Truck Next.com etc. Product introduction article with photo were published in these media
B2B matchmaking for Dutch innovative mobile scale:
- Accompanied client to Japan on business trip to evaluate their current Japanese importer
- Upon decision from management to find new importer in Japan, made a short list of potential importers, gave detailed presentation to client about potential importers
- Establish appointment with potential importers for meeting in Japan
- Accompany client to Japan for meetings with potential importers, advising and translating during meeting
- European contact window for the clients such as Japanese goat dairy importer, Japanese logistics trade company
- In charge of all communication and operation with European supplier
For Dutch major body & home cosmetic company:
- Prepare an invitation letter and reply form to contact the market research respondent
- Contact and correspond with 18 potential market research respondents. Registration and administrative processing (make contact list, divide respondents in different market sessions) of market focus session
- Participate in the market focus session as translator
- Evaluation meeting with client to analyse result of market focus session
For Dutch children book character:
- Prepare an invitation letter and reply form to contact the market research respondent
- Contact and correspond with 18 potential market research respondents. Registration and administrative processing (make contact list, divide respondents in different market sessions) of market focus session
- Drafting questionnaire for the market focus session
- Translation, voice over in Japanese for the children book and video
- Participate in the market focus session as translator
- Evaluation meeting with client to analyse result of market focus session
- ‘’ Business culture and communication with Japanese’’ for European companies
- ‘’Business culture and communication with European’’ for Japanese companies
Organize study or trade visits for diverse Japanese companies industry such as logistics, agriculture, horticulture, mobility and social welfare within the Netherlands and Europe.
- Establish appointment with Dutch, European companies, organization, municipality for study visit or trade delegation
- Accompany clients on above study visit and trade delegation as translator
