On October 13, Connect Japan gave lectures to third and forth year student at Avans Hogeschool in Breda. (www.avans.nl) The subject for the third year students was ‘’ Business culture in Japan and negotiations with the Japanese’’ and for the forth year student was ‘’Business culture in Japan and market entry in Japan’’. The lectures brought not only the necessary knowledge of Japanese business culture but also many interactions among students. At last we ended the lecture with rol play to evaluate what students have learned. If you wish to organize a seminar or workshop regarding business culture, practices in Japan, please contact info@connectjapan.nl